Policy: Use of the University name and insignia
- ensures that expressed or implied association with the University is accurate and consistent with our purpose, mission and standards of education and research;
- supports a coordinated, disciplined and sustainable approach to managing the University’s identity;
- supports appropriate acknowledgement of relationships with external organisations and affiliated bodies;
- provides for effective management, monitoring and review of the ANU Identity to protect and enhance the University’s reputation;
- administers the ANU Identity Guidelines.
- ownership of the ANU Identity and appropriate delegations for any changes to the ANU Identity;
- appropriate use of the ANU logo, ANU name, sub-brands and logos by internal and external stakeholders;
- governance of the ANU Identity;
- responsibility of staff, students and affiliates when using the ANU Identity.
- The University owns the rights to the identifiers "The Australian National University" and "ANU", and takes a legitimate interest in the use of its name(s) and insignia and motto, which are legally protected by copyright and trademark provisions.
- All official University communications must use the ANU Masterbrand and be consistent with the ANU Identity as specified in the ANU Identity Guidelines.
- Official University material produced in the ordinary course of business, such as website and digital communication, conference presentations, course materials and business stationery, does not require approval to use the University name and insignia but standard ANU templates should be used for these purposes.
- Any branded material (for external use) that is not endorsed under the ANU Identity Guidelines requires International Strategy and Future Students Division (ISFSD) approval (in the first instance).
- Any person wishing to deviate from the ANU Masterbrand must follow the brand decision making tree (available in the ANU Identity Guidelines) to determine what other brand options may be available.
- The Director, Brand and Marketing, or most senior marketing officer, of the ISFSD is responsible for developing and overseeing the University‘s identity. This position may:
- delegate approval responsibilities for all uses of the ANU Identity where necessary.
- The Associate Director, Brand and Marketing Services is responsible for approving any use of the ANU Identity when it is:
- used within the ANU Identity Guidelines.
- If a branding request is presented that both falls outside of the ANU Identity Guidelines and is outside of core University business, approval must be sought by the Director, Brand and Marketing in the International Strategy and Future Students Division.
- If the Masterbrand is used, it must be in the best interests of ANU.
- The University may take legal action for unauthorised use of the ANU Identity.
|Printable version (PDF)|
|Title||Use of the university name and insignia|
|Purpose||To define the conditions relating to the use of the University's name and insignia including its logo and brand.|
|Audience||Staff, Alumni, Affiliates, Students|
|Topic/ SubTopic||Marketing & Communications - University Branding|
|Effective Date||25 Aug 2022|
|Next Review Date||25 Aug 2027|
|Responsible Officer:||Director International Strategy and Future Student Division|
|Contact Area||International Strategy and Future Students Division|
Australian National University Act 1991
Information generated and received by ANU staff in the course of conducting business on behalf of ANU is a record and should be captured by an authorised recordkeeping system. To learn more about University records and recordkeeping practice at ANU, see ANU recordkeeping and Policy: Records and archives management.